PMI has launched “Stanley Sightings,” a new ad campaign that celebrates Stanley hydration bottle placements in films and television.
Company officials stated that the new brand-focused, TV-led ad campaign will be focused on the many product placements its assortment of Stanley bottles have garnered over the years. The integrated marketing campaign is said to challenge consumers to identify 40 films and shows where Stanley products have organically appeared over the past four-plus decades, since its founding in 1913.
In the campaign’s television commercial, named Channel Changer, the ad flips through six fast-paced vignettes that represent iconic films and TV shows in which the Stanley brand has appeared. Additionally, 18 social media videos will feature more Stanley bottle sightings.
Stanley said it is embarking on a year-long effort to celebrate extras in the film and television industry. The Stanley Sightings campaign launched with a unique sponsorship of the recent Telluride Film Festival.
“We’ve received thousands of amazing stories about Stanley’s part in people’s lives over the last century,” said Eric Shear, global vp of Stanley, PMI. “So it makes sense we’re a part of the stories the professionals make. It’s a privilege for us to play even a small role in so many films and television shows.”