Pacific Market International (PMI) has named Bob Keller the company’s new CEO. Effective immediately, Keller is responsible for day-to-day operations of the company, reporting to the board of directors, while Rob Harris, the company’s CEO and founder, transitions to the role of PMI’s chairman of the board.
Keller was previously CEO of Escalade Inc. for nearly nine years, where he led its transformation into a focused sporting goods and outdoor recreation company. Significant results during Keller’s tenure included strengthened product innovation and brand marketing, streamlined operations and dramatically improved financial results. Keller has worked for several consumer product companies, including Coca-Cola, Clorox, Vista Outdoor and Russell Athletic.
Greg Ackard has also joined PMI as the new executive vice president of North American Sales with responsibility for overseeing all facets of PMI’s North American sales team. Ackard has a background in consumer-packaged goods across multiple product categories and trade channels, according to Keller. Most recently Ackard was the president of Renfro Corporation’s largest operating division and was responsible for leading the sales, marketing, product development and merchandising functions of that company.