Pacific Market International announced that Kelly Kraus has joined its team as vp of its Stanley brand.
According to PMI, Kraus brings 30 years of product, sales and marketing management expertise to the brand. She will be responsible for overseeing sales, product management, marketing and sales operations of the Stanley brand.
“We are excited to welcome an industry veteran of Kelly’s caliber to join our team,” said evp/PMI. “I am positive that Kelly’s expertise combined with the vision, drive and camaraderie of the Stanley team will bring even more growth and success for the brand.”
Kraus joins PMI most recently from REI where she was director/private brand management across all product categories. Previous to REI, Kraus was director/sales and marketing at Werner Paddles and held sales leadership roles at Cascade Designs and MSR.
“I’m really looking forward to being part of the team at PMI with their incredible innovation culture and commitment to corporate social responsibility. It’s a real privilege to get to work with the Stanley team to continue to drive the success of such an iconic heritage brand that has touched so many people’s lives by helping them connect to each other and the outdoors!” said Kraus.