Polder Launches New Website

Polder Products has launched an upgraded website that features the brand’s new visual motif and enhanced user-friendly interface.

The website reflects a clean look that showcases the company’s housewares along with enhanced features in an optimized and understandable format, noted Polder. The updated website follows a rebranding initiative that Polder embarked on last year. At the time, the company said the goal of the rebranding was to update and reintroduce the its packaging and lifestyle imagery to better match its brand identity and consumer message.

“Over the past decade, Polder has focused heavily on our numerous patented product innovations to become a leading lifestyle solutions brand. We wanted to elevate our look in the marketplace to match the equity that our products offer consumers,” said Kerry Cooper, evp/Polder.