Portacool Celebrates 25 Years With A New Brand Identity

In celebration of its 25th anniversary, Portacool, an evaporative cooling manufacturer, announced a revitalization of its corporate identity, including a new tagline, logo, as well as a refresh of its website, social media channels and a new advertising campaign.

“This is an important and exciting time for the life of our company,” said Ben Wulf, CEO, Portacool. “What started as a single product transformed into a company shaped by committed personnel and strong relationships. Our company is now at the forefront of driving innovation in the portable cooling solutions industry, as well as working closely with manufacturers of fixed cooling solutions to increase efficiency.”

One of the most noticeable changes is the update to the company’s logo, which has been simplified, with the elimination of hyphens from the company name. In addition, the company has introduced a new tagline, “When Comfort Counts,” which it stated signifies a new era dedicated to worksite safety, productivity, sustainability and social responsibility.

The company also stated that it remains committed to providing cooling comfort as effectively, efficiently and cost-consciously as possible. To that end, the company also plans to launch new products and technology in the coming months. 

Portacool manufactures the KuulAire brand of evaporative cooling appliances for the home.