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Pottery Barn Kids Expands Into United Kingdom

Pottery Barn Kids is expanding into the United Kingdom both online and in-store.

The Pottery Barn Kids U.K. presence includes a new e-commerce website, potterybarnkids.co.uk, offering a curated selection of home furnishings and textiles for baby and kids. In addition, Pottery Barn Kids will debut beginning in mid-October with branded shop-in-shops at John Lewis stores. As part of its U.K. debut, Pottery Barn Kids will offer the exclusive West Elm by Pottery Barn Kids collection of nursery furnishings and décor.

Pottery Barn Kids will begin wholesale operations in the U.K. with Pottery Barn Kids branded shop-in-shops at three John Lewis locations. The partnership marks Williams-Sonoma Inc.’s second European wholesale venture with John Lewis following its launch of West Elm in 2015.

“Bringing our quality Pottery Barn Kids furniture, bedding and accessories to the U.K. is a proud moment for our brand,” said Jennifer Kellor, president, Pottery Barn Kids. “Launching the Pottery Barn Kids U.K. ecommerce site and curated shop-in-shops with renowned retailer, John Lewis, provides U.K. customers the opportunity to celebrate the milestones and special moments of childhood with us.”