Pottery Barn Kids To Open Shops In John Lewis Stores

Pottery Barn Kids will begin wholesale operations in the United Kingdom with three Pottery Barn Kids branded shop-in-shops at department store retailer John Lewis.

The shop-in-shops will open this fall at John Lewis shops in the Oxford Street, Peter Jones and Stratford City locations. The shops will feature an assortment of furniture and accessories for baby and nursery.

Pottery Barn Kids will also launch a dedicated e-commerce website, potterybarnkids.co.uk, offering a curated selection of Pottery Barn Kids items for baby and kids, including gifts.

“We are thrilled to bring Pottery Barn Kids into the U.K. retail market with a great partner like John Lewis and at the same time as we launch our U.K. e-commerce site,” said Jennifer Kellor, president, Pottery Barn Kids and PBteen brands. “We look forward to sharing our exclusive high-quality furniture, textiles and accessories with U.K. customers who want to create stylish, kid-friendly and creative spaces in their home.”

The Pottery Barn Kids and John Lewis partnership marks Williams-Sonoma Inc.’s second European wholesale venture with John Lewis following its launch of West Elm in 2015. That partnership has grown to include 14 West Elm U.K. locations and online on John Lewis’ website.