Pottery Barn, together with The Renewal Workshop, a provider of circular solutions for apparel and textile brands, has unveiled the Pottery Barn Renewed initiative. The renewed line of products is said to represent the company’s first step towards becoming a circular business and furthering its leadership in sustainability.
Pottery Barn Renewed extends the life of the brand’s imperfect and returned items, helping to keep them out of landfills. Products across the categories of bedding, bath, curtains, pillows, throws, table linens and robes are given a second life, maximizing their value and making them available to the consumer as a renewed product.
Through The Renewal Workshop’s proprietary six-stage, zero waste process, products are sorted, graded, thoroughly sanitized using state-of-the-art waterless technology, repaired to like-new standards, inspected and verified to joint quality standards before being given a Renewal Workshop tag and becoming ready for sale through The Renewal Workshop website. Each item’s impact is measured to illustrate the tangible difference consumers are making through the purchase of a Pottery Barn Renewed product.
“The good of our planet and communities has been a longstanding commitment for Pottery Barn, and our customers have come to know us for products that look and feel good,” said Marta Benson, Pottery Barn president. “By becoming the first major home furnishings retailer to launch a renewed line in partnership with The Renewal Workshop, we continue to build on our industry-leading sustainability commitments to encourage further innovation for the betterment of our world. We are proud to take this next step in our sustainability journey and invite our customers to do the same.”