Pottery Barn Kids, Pottery Barn Teen and Pottery Barn have launched Flour Shop by Pottery Barn Brands, a colorful home furnishings collaboration with Amirah Kassem of Flour Shop, a bakery known for its signature treats and social media-famous “Rainbow Explosion Cake.”
Inspired by Flour Shop’s spirited approach to baking, the interior décor collections incorporate rainbow-hues, sprinkles and sequins to bring Kassem’s “Birthday Lifestyle” into the home space.
Pottery Barn brands have expressed Flour Shop’s signature icons into textiles, occasional furniture, decorative accessories and wall art. For example, Cara the Unicorn, a magical, gold-horned character featured on many of Flour Shop’s most famous treats, appears on backpacks, lunch boxes and bedding.
This collection marks the second time a Williams-Sonoma brand partnered with Flour Shop and Kassem. Earlier this year, Williams Sonoma introduced a collection of kitchen and baking accessories with Flour Shop.
“Amirah infuses a sense of playfulness and fun into everything she creates,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “From the vibrant tabletop to the bold bedding, the Flour Shop collaboration offers our customers designs that create the backdrop for life’s everyday celebrations.”