Prime Day Sparks Amazon Sales Surge

Amazon called the second annual Prime Day its biggest day ever.

Customer orders surpassed Prime Day 2015 by more than 60% worldwide, the company reported, and by more than 50% in the United States. Prime Day was a great bargain day, too, Amazon asserted, as Prime members globally doubled their deal-based savings versus Prime Day 2015.

“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, vp/Amazon Prime. “After yesterday’s results, we’ll definitely be doing this again.”

Prime offers members free shipping options and entertainment access for a $99 annual fee.

Amazon added that more than a million customers used its app for the first time on Prime Day to shop and to follow its watch-a-deal promotion. A Prime Photos sweepstakes garnered two million submissions worldwide during the lead-up to Prime Day, the retailer maintained. Amazon will select a winner at random on or about July 14.

As for the U.S. specifically, Amazon noted that Prime Day 2016 highlights include a three-fold increase in Amazon device sales compared to Prime Day last year. Prime Day 2016 was the biggest day ever for Amazon Echo with two-and-a-half times more purchasing of the voice-command devices than occurred during last year’s event. Prime members purchased one Alexa-exclusive deal per second during Prime Day, according to the company, taking advantage of the voice command system Amazon has developed to access the entertainment and shopping features it offers.

In housewares and furniture categories, some U.S. highlights of Amazon’s Prime Day included:

  • Sales of 215,000 Instant Pot 7-in-1 multi-functional pressure cookers.
  • Sales of 24,000 double hammocks by Vivere.
  • Sales of 23,000 iRobot Roomba 614 vacuum cleaning robots.