Primula, a brand of Epoca International, has launched its newly redesigned e-commerce website. The revamped website is designed to enhance the consumer experience with original content that will help connect them to the Primula products that best suit them, said the company.
Highlights of the new website include an improved, uncluttered design and user experience. The website also features recipes and brewing guides to help inspire new ways to prepare gourmet beverages at home. The Primula Personalizer function is a way to find products that match specific personality types and lifestyles.
The site also includes a curated craft brew product selection and a new Point of Brew blog. The blog is designed to assist consumers in enhancing their product experience or finding tricks to make the best gourmet beverages.
“We have combined state-of-the-art features with a sleek and sophisticated design that helps unify our consumers’ lifestyles with their gourmet beverage experiences,” said Joshua Melzer, vp/marketing and communications, Epoca International. “Connecting our consumers to products that fit their lifestyle, as well as our new recipe section and brewing guides, will inspire experimentation and new ways to prepare gourmet beverages in the comforts of their own homes.”