Protect-A-Bed Names Roberts SVP/Business Development

Protect-A-Bed has appointed Dave Roberts as svp/business development, a newly created position for the company.

Roberts comes to Protect-A-Bed with nearly 35 years of furniture and bedding industry sales experience, including 15 years at King Koil Licensing Company, Inc. Roberts most recently served as the president and chief operating officer of King Koil, where he oversaw the company’s expansion in the U.S. and more than 80 countries. Roberts has held sales positions at Spring Air Company, The Comfort Shop Inc. and The Lane Company. 

In his new role, Roberts will focus on expanding Protect-A-Bed’s business network in the U.S. and internationally. He reports directly to Ken Millhouse, president of sales.

“We’re thrilled to welcome Dave to our team,” said Millhouse. “His extensive industry experience will help Protect-A-Bed uncover even more business opportunities and partnerships in our backyard and beyond.”

James Bell, Protect-A-Bed’s CEO, stated that Roberts’ appointment and focus on uncovering new business opportunities will be key to Protect-A-Bed’s growth strategy.

“I believe we have only scratched the surface in the category of mattress protection,” Bell said.