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Pur Adds To Water Filtration Lineup

Pur Water Filtration, a Helen of Troy business, has expanded its assortment including faucet filtration systems, pitchers and dispensers.

Certified by the Water Quality Association (WQA) to reduce 99% of lead, the expanded family of Pur products features Maxion filter technology, a specialized formula of blended carbon and ion exchange materials to reduce more contaminants, the company said. The line also features the CleanSensor Monitor filter change light that visibly indicates filter status, letting users know when the filter needs to be changed.

The new Pur 18-Cup Ultimate Dispenser with lead reduction is WQA certified to reduce 99% of lead and features a slim, space-saving design to easily fit in the refrigerator and easy to use pull-down tab and spout.

The Pur Advanced Faucet Filtration System is certified to reduce over 70 contaminants, including 99% of lead, the company said. The design now comes in three new finishes including silver matte, black/chrome and metallic gray, in addition to the chrome and stainless steel style.

The Pur 11-Cup Ultimate Pitcher Filtration System with lead reduction is WQA certified to reduce 99% of lead. It features a comfort-grip handle and easy-to-fill lid, pour spout cover to prevent odors and particulates from getting into the water and a slim, space-saving design.

“At Pur we believe everyone deserves to drink safer water. That’s why we’re so passionate about offering consumers a variety of water filtration products certified to reduce more contaminants than any other brand,” said Deb Mudway, vp/marketing, home, Helen of Troy. “With our expanded line of lead-reducing faucet filtration systems, pitchers and the new 18-Cup Ultimate Dispenser with lead reduction, consumers have more ways than ever to enjoy cleaner, better tasting Pur water at home or on-the-go.”