Pur Launches New Water Filtration Systems

Pur Water Filtration, from Helen of Troy, has introduced the next generation of its faucet water filtration systems. The new lineup includes Pur Ultimate, Pur Advanced and Pur Basic.

According to the company, the new line is certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides.

The filters feature Maxion filter technology, the company’s formulation approach for blending carbon and ion exchange materials for contaminant reduction. The filters feature a new and refined horizontal, space-saving design and CleanSensor monitor, which indicates filter status.

The new filtration systems require no tools for installation, and each filter provides up to 100 gallons of clean water or up to three months of use. They are available in four finishes including stainless steel style, chrome, black and white.

In addition, the Ultimate and Advanced systems feature MineralClear filters, which filter water over natural minerals. The Ultimate filter also features Bluetooth capabilities that track filter usage, water intake and more on a smartphone with a free app.

“It’s hard to go a day without hearing about water quality issues in the news. At Pur we are dedicated now more than ever to providing people with a solution for cleaner drinking water that comes right from their tap,” said Deb Mudway, vp/marketing, home, Helen of Troy. “We’re excited to introduce our new line of superior water filtration products. They are an affordable solution to provide healthier, great-tasting water and peace of mind for all of our consumers.”

The new faucet water filtration systems are available at select retailers nationwide with an MSRP starting at $24.99.