Qurate Appoints Ferraro President Of QVC, HSN

Qurate Retail Group has appointed Leslie Ferraro to the newly created role of president, QxH, effective September 16. In this role, Ferraro will lead Qurate Retail’s largest business unit, comprising its QVC and HSN brands in the U.S., reporting to Mike George, president and CEO, Qurate Retail, Inc.

Ferraro’s primary focus will be to advance the company’s growth strategies by leveraging the power of video, storytelling, and curated retail experiences on new and next-generation platforms.

She brings to the company a 17-year track record of achievement at the Walt Disney Company, most recently as co-chair, Disney Consumer Products and Interactive Media and president, Disney Consumer Products. Prior to consumer products, Ferraro served as evp/global marketing, sales and travel operations for Walt Disney Parks and Resorts.

“Leslie’s extensive experience driving growth and innovation, particularly her impact on a global scale at Disney Parks and Resorts, the world’s preeminent experiential brand, fits perfectly with our focus on delivering the world’s most engaging shopping experiences across all platforms and devices,” said George. “We’re looking forward to leveraging Leslie’s leadership and proven track record of driving cutting edge, consumer-centric initiatives as we invite current and future generations of consumers to engage with our QVC and HSN brands and discover a new way to shop.”

Reporting to Ferraro will be Mary Campbell and Mike Fitzharris, who will remain in their current leadership roles and as members of the company’s global executive team. As chief merchandising officer, Qurate Retail Group and chief commerce officer, QVC U.S., Campbell will continue to lead the overall merchandising strategy, QxH digital and marketing strategy, and QVC U.S. brand and commerce operations. Fitzharris, president, HSN, will continue to lead the HSN brand and commerce operations and QxH video platform expansion and distribution, as well as oversee the HSN St. Petersburg, FL, campus.