The Qurate Retail Group is taking the Improvements brand and transitioning it into HSN, in a strategic move to create efficiencies and best position the brand for long-term growth, the company said.
As a result of the integration, Improvements will remain a part of HSN, however, the company will close its Cleveland operations over the coming months. Improvements will continue to offer its catalog into the fourth quarter of 2018 and customers will also be able to purchase products online. Previously, Improvements was a part of Cornerstone Brands.
“We believe this integration into HSN and delivering the brand exclusively on digital, video and broadcast platforms will best position Improvements for success,” said Claire Spofford, president of Cornerstone Brands. “We are grateful for the hard work and dedication demonstrated by all of our team members during this transition, and look forward to the new opportunities that will come from merging Improvements with HSN.”
In 2018, Improvements became part of the newly formed Qurate Retail Group, alongside QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road.
“This is an important step for HSN as we focus on instilling strong operating practices and principles with an eye toward driving long-term shareholder value and continuing to offer engaging shopping experiences and differentiated products to our customers,” said Mike Fitzharris, president of HSN.