QVC And HSN To Debut Emerging Brands

QVC and HSN are helping more than 70 entrepreneurial brands introduce their products to consumers by the end of 2020.

The companies discovered the brands through “The Big Find,” a nationwide search for innovative products in beauty, fashion, accessories, and jewelry, conducted by the two retailers last year. In the first quarter of 2020, 38 of the new brands are launching on QVC or HSN, including 21 beauty brands, seven jewelry brands, seven accessories brands and several other brands.

“As the pioneers of video commerce and brand storytelling, we’ve launched or nurtured some of the nation’s most successful entrepreneurial brands, such as IT Cosmetics, Tatcha, Junior’s Cheesecake, Korres, and others,” said Mary Campbell, chief merchandising officer, Qurate Retail Group, and chief commerce officer, QVC U.S. “By supporting entrepreneurs, we continue to bring customers innovative new brands, often with a high degree of exclusivity. We’re constantly on the hunt for promising entrepreneurs with compelling products.”

The Big Find search opened online in June 2019 and attracted more than 650 entries, representing 43 US states, the District of Columbia, and 12 other countries. In August, more than 270 semi-finalists met QVC and HSN buyers at day-long pitching sessions in St. Petersburg, FL, West Chester, PA, New York, and Seattle. Each entrepreneur had 10 minutes to explain why their product should be offered on QVC or HSN.