QVC and NBC’s Today Show for the third consecutive year are teaming to give an entrepreneur an opportunity to sell their product nationally.
Today’s Next Big Thing will run throughout the week of April 17 and will feature nine finalists, with inventions spanning beauty, fashion, home, and cooking and dining who will appear live on NBC’s Today show to pitch their products to a panel of judges.
The panel will include Anna Baker, QVC’s director of global merchandising; and Jill Martin, Today contributor and creative director of G.I.L.I got it love it; along with a Today show anchor. Viewers will also be able to vote and a winner will be named on Friday, April 21. The winner and their product will appear on QVC on Saturday, April 22, at 10 a.m. ET.
“Each time we have teamed up with NBC, the response from our customers to the winning entrepreneur has been tremendous,” said Baker. “We’re always looking for promising entrepreneurs with exciting new products that will surprise and delight our customers.”