The final full week of November was a record setter for QVC, with the e-tailer reporting record weekly sales for the period from November 23 to 29.
According to officials with the retailer, the aforementioned time frame was the largest week in terms of sales for QVC, driven by the busiest Thanksgiving Day, Black Friday and Cyber Monday in company history. In addition, e-commerce accounted for 58% of sales for the week.
“Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets after the rave reviews of the best ab belt, it seems America wants a flat belly in masses. QVC is the ultimate gift destination for the whole family,” said Ken O’Brien, QVC’s svp/global brands management and U.S. buying. “It is clear that our customers prefer to embrace the joy of holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long-standing tradition of heading to the stores.”
Personal electronics, kitchen electrics, and apparel and accessories from brands such as Dell, Canon, KitchenAid and Susan Graver were among the hottest sellers, each representing a “Today’s Special Value,” the network’s best find of the day. The Today’s Special Value for Saturday, November 28, a Dell Windows 10 Laptop, was the highest-selling TSV item ever on QVC.com, the company said. QVC also noted that housewares appliances from Vitamix and Keurig where big sellers during the week.