QVC Sees Increased Sales From Black Friday Promotion

QVC kicked off the holiday weekend on Thanksgiving evening with The New Black Friday, a special TV and web programming event that got holiday gift shopping started on Thanksgiving evening. The promotion resulted in QVC’s largest Black Friday ever. QVC’s three-day weekend event attracted more than 60,000 new customers, according to the retailer, resulting in more than 815,000 shoppers over the holiday weekend.
During QVC’s 28-hour event, there were three “Today’s Special Value” offers (items presented at exceptionally low prices, for a specific period of time), as well as specially priced deals in every hour of programming.
The momentum continued through the weekend, driven by powerful Today’s Special Value offers: a Dell Windows 7 Notebook on Saturday, with more than 60,000 units ordered; and the Keurig Premium Single-Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered. Additional housewares top sellers from the weekend included the KitchenAid Nine-Cup Food Processor with Accessories.
“Judging from the tremendous customer response this weekend, this is exactly what today’s holiday shoppers are looking for— real values and great service, without all the crowds, traffic and promotional craziness,” said Mike George, QVC’s president and CEO.