R Squared Named Kellogg’s New Tabletop Licensing Partner

Kellogg’s has partnered with R Squared Sales and Logistics/Zrike Brands to develop a new line of tabletop and decor. The deal was brokered by The Joester Loria Group.

The group noted in the announcement, “In addition to being the number one cereal company and with products found in nine out of 10 homes in America, Kellogg’s is the creator of characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop.”

R Squared will develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s iconic characters. The collection will launch at retail in fall 2015.