Range Kleen and Taste Of Home, a media brand that has become a destination for food, cooking and entertaining, has debuted the first products in its collaboration at the International Home + Housewares Show, here.
“Taste of Home is the original user-generated content publication. The Taste of Home brand has been so exciting to work with as we are creating product for a very enthusiastic and engaged loyal following of millions of consumers. This consumer base participates readily with the magazine and is excited to purchase merchandise that is Taste of Home branded and test kitchen approved,” said Dana Swearengin, director of marketing for Range Kleen.
Taste Of Home is a brand of curated content, which includes recipes submitted to its test kitchen, that touches its consumers on a print, digital and social level. According to its media kit, Taste Of Home Group reaches more than 47 million unique visitors per month on its website; has access to more than 6 million Facebook fans; touches more than 809,000 fans on Pinterest; while its magazines reach just under 3 million subscription holders and an audience of 13 million of avid home cooks and bakers throughout the year.
To further cement its place in American kitchens, the media outlet partnered with Range Kleen to develop cookware and bakeware that reflects its brand mission.
Swearengin said the initial launch, which will roll out through 2019, will include non-stick cookware, non-stick bakeware, enameled cast iron, pre-seasoned cast iron and stoneware. The aluminum cookware will be available in a set with a suggested retail price of $129.99 and a variety of open stock items.