Range Kleen To Launch Moneta Cookware Brand In U.S.

Range Kleen will be launching the Moneta cookware brand in the U.S. market during the first quarter of 2016.

Moneta, an Italian brand, offers the consumer affordably-priced, high-quality cookware lines with Italian craftsmanship design and heritage, which serves to complement the company’s Berndes German-made offerings, according to Patrick O’Connor, president and owner of Range Kleen.

“The growing trend of American consumers wanting and trusting legitimate European cookware brands for quality and design is fueling our launch of Moneta and expansion of Berndes,” he said.

Range Kleen has chosen to bring four of the company’s cookware lines to the U.S. market, but have several more collections in reserve for co-branding or exclusive opportunities.

The first four lines to hit the shelves in the U.S. will be Pro Protection Base, which features riveted stainless steel handles with silicone hand holds for comfort, forged aluminum base and brushed exterior surfaces; Nova Induction, which features the patented protection base interior for energy efficiency; Greystone, which features an Artech Stone non-stick coating inside and out for scratch resistance; and Azul Gres, a non-stick ceramic offering said to feature double release properties, fast heat-diffusion, and high resistance to abrasion.

Range Kleen will be handling all marketing, sales, shipment, warehouse, and billing from its headquarters, but said it will work closely with counterparts in Germany and Italy to maintain the brand identity for each line.

Dana Swearengin, director of marketing, Range Kleen, added that the company is gearing up with a new website, marketing materials and social strategies to support the January launch.

The Moneta cookware assortment will be shown at the Atlanta International Gift & Home Furnishings Market in January and will also have a presence at the International Home + Housewares Show, held in Chicago in March.

For more on Range Kleen and Moneta cookware, see the November 23, 2015, issue of HOMEWORLD BUSINESS®.