Registry Launch Positions Best Buy For Wedded Bliss

Best Buy is launching a wedding registry. From February 16, the retailer will encourage consumers to pause before their walk up the aisle and register for their desired tech essentials from wireless speakers to cameras and from Ultra HD TVs to kitchen gadgets, the retailer has announced.

Couples can create and manage their listings online at BestBuy.com/WeddingRegistry or through the Best Buy mobile app, the company noted. By early April, in-store kiosks in all Best Buy locations will prompt registrants and gift-givers to view and print wedding registry lists. Couples also may sync their registry with MyRegistry.com and TheKnot.com.

Among the benefits Best Buy is providing registry users is a group option for gift-givers who want to contribute toward a larger item, like an Ultra HD TV or tablet. The retailer also is offering free shipping on all registry gifts, with no minimum purchase, it stated, and a one-time-use 10%-off registry completion coupon for the couple.

“Electronics and small appliances are as important to today’s newlyweds as silverware and towels,” Wendy Fritz, Best Buy head of gifting strategy, said in announcing the registry debut. “The Best Buy Wedding Registry has the gifts that couples want and need, and that both brides and grooms can get excited about.”

As it broke the news on the initiative, Best Buy made no bones about its reason for launching the registry: More than 1.5 million couples register for wedding gifts each year, choosing items from an average of three retailers, it pointed out, referencing The Knot 2014 Bridal Registry Study.