Outdoor specialty retailer REI Co-op and West Elm have partnered to offer a co-curated collection of REI by West Elm lifestyle products aimed at helping people feel at home, outdoors.
The introductory assortment combines REI’s outdoor-gear expertise with West Elm’s original, modern design aesthetic to offer customers durable, approachable and comfortable outdoor product solutions, the companies said. The collection of 35 products, with prices starting from $6 to $199, is available now on both retailers’ websites.
“Our customers enjoy the outdoors in a variety of ways— from running, riding and hiking, to simply sharing a meal and a moment of relaxation outside,” said Paul Calandrella, REI general merchandising manager for camp products. “We love the opportunity to partner with a brand that not only aligns with our values, but also shares our passion for curating great outdoor experiences. Working with West Elm introduces new creative territory to consider, and we hope this inspires more people to join us outside, even if it’s just day camping in their backyard.”
The collection of products encourages customers to get creative with their personal escapes, including folding outdoor chairs, a portable shade shelter, bright reusable tableware, a collapsible campfire table, a double-sided outdoor blanket, abstract patterned outdoor pillows, and more.
“We designed this modern collection of colorful everyday entertaining essentials and sustainably sourced outdoor textiles to complement REI Co-op’s high performing recreational gear,” said Jeffrey Hannoosh, svp/design for West Elm. “Our collaboration with REI Co-op inspires families to bring the comforts of home to the great outdoors— from weeknights dining al fresco to relaxing summer weekends in the backyard.”