The new SmartEdge shaving system from Spectrum Brands Holdings’ Remington division features ActiveHybrid technology that combines the closeness of a foil with the mobility of a rotary, according to the company. The shaver introduction also features LiftLogic, a hair lifting multi-directional foil pattern, and flexing heads that Remington said allows for the company’s closest one-pass shave available.
“While trends in facial hair come and go, any man shaving or grooming is looking for comfort and control,” said Dann Provolo, vp/product marketing, appliances, Spectrum Brands. “The introduction of this new ActiveHybrid technology offers discerning men a whole new experience in shaving.”
Part of Remington’s Hyper Series of shavers, the SmartEdge is powered by a lithium battery and its wetTech technology allows consumers to shave dry or wet and with a shaving gel or foam.
The SmartEdge Foil Shaver is available nationwide, starting this month, with a suggested retail price of $129.99.