Spectrum Brands has announced that the Remington T-Studio PROtect Straightener has won Allure Magazine’s Best of Beauty Breakthrough Awards.
The straightener, said the company, which launched earlier this year, was the only hair tool of the 13 products selected for the award. Remington is the personal care division of Spectrum Brands.
The T-Studio PROtect Straightener with vapor infusion technology conditions and nourishes before straightening hair, which is said to result in a sleeker style without damage. For maximum protection from heat styling, Remington incorporated a cool micro-vapor that is misted onto hair and absorbed into the cuticle to protect hair, reduce frizz, and ensure a long-lasting, silky finish.
The Allure Breakthrough Awards highlight the innovative beauty launches of the year. Spectrum stated that experts interviewed by the magazine were impressed by the brand’s innovative use of the vapor technology at the critical point in the hair straightening process, recommending the tool for a healthier, longer-lasting finish.
“The exclusive technology we developed for the T-Studio PROtect Straightener alleviates a major consumer concern within the market— users no longer have to choose between heat styling and their hair health. Remington is extremely proud to be acknowledged as an innovator with this launch,” said Devon Smiddy, division vp/personal care marketing, Remington.