CSC Generation Holdings, which recently bought the rights to the Bon-Ton and Carson’s retail brands, is looking beyond digital where it has revived the business, and could open up 100 stores over the next few years, the company’s CEO Justin Yoshimura told the Minneapolis Star Tribune.
Carson’s and Bon-Ton, along with related banners such as Boston Store and Herberger’s, could see their nameplates return to the brick-and-mortar marketplace but typically as smaller operations. Yoshimura told the Star Tribune that it has developed store formats to operate in the 10,000 to 100,000 square foot range versus, for example, Bon-Ton’s 40,000 to 250,000 square foot range.
The stores will occupy both established and new locations. The majority will reoccupy their old spots including in malls, pending fresh negotiations with landlords, according to the report.
A note on the Bon-Ton website explained that CSC Generations purchased Bon-Ton for three main reasons: to rebuild an American retail icon, as a response to the demonstrated affection of customers and to apply the talents of a competent, loyal workforce.