Bon-Ton, the bankrupt department store retailer that earlier this year filed for Chapter 11 and shut and liquidated its stores, is poised to make a comeback, according to media reports.
According to a September 6 report in USA Today, a subsidiary of the tech company CSC Generation Holdings has signed a deal, pending bankruptcy court approvals, giving it the rights to Bon-Ton and its subsidiary department store chains, Boston Store, Bergner’s, Carson’s, Elder Beerman, Herberger’s and Younkers.
The newly revived Bon-Ton will reportedly emphasize its online shopping experience. But CSC told USA Today that it is in advanced discussions with landlords about reopening stores in Colorado, Illinois, Indiana, Wisconsin and Pennsylvania.
“The new Bon-Ton is a department store tailored to the expectations of the modern customer,” Jordan Voloshin, co-president of CSC Generation, said in a statement to USA Today.
On Bon-Ton’s website, a prominent banner on the home page proclaimed, “We’ve got great news, Bon-Ton is coming back!” The website further stated, “Stay tuned for updates over the coming weeks. We appreciate your loyalty and look forward to being able to serve you again soon.”
When Bon-Ton closed, it had about 250 stores in 23 states.