Report: JetBlue Sues Walmart Over Jetblack Shopping Service

JetBlue Airways Corp. has reportedly sued Walmart for trademark infringement, after the retailer began using the name Jetblack for its text-based personal shopping service.

According to the Reuters report, in a complaint filed June 21 in Manhattan federal court, JetBlue called Jetblack a “transparent attempt” by Walmart to capitalize on the goodwill associated with the carrier’s trademarks. The company also asserted that Jetblack was likely to cause “significant consumer confusion” as Walmart expands the service.

The lawsuit also names Walmart’s Jet.com unit as a defendant, the report said.

In response to the reported lawsuit, Walmart stated, “Walmart is an intellectual property owner and respects the intellectual property rights of others. We take this issue seriously and once we are served with the complaint, we will respond appropriately with the court.”

Introduced in 2018, Jetblack bills itself as a personal shopping and concierge service that combines the convenience of e-commerce with the customized attention of a personal assistant.