Restoration Hardware is going the membership route. The company is launching the RH Grey Card, the key to a membership program from the retailer that, it asserted, reimagines and simplifies the shopping experience.
For a $100 annual fee, the RH Grey Card provides 25% savings on almost everything the retailer sells across all of its brands: RH, RH Modern, RH Baby & Child, RH Teen and RH Contemporary Art. In addition, RH Grey Card members get 10% off sale merchandise, complimentary interior design services, a dedicated concierge service to manage orders, eligibility for preferred financing plans on the RH credit card and early access to clearance events.
“Our lives are filled with complexity, and we long to break through the clutter to find simplicity,” said RH chairman and CEO, Gary Friedman. “We want to shop for what we want, when we want and receive the greatest value. So rather than navigating countless promotions, we’re changing things… because time is the ultimate luxury.”