Kohl’s has appointed Greg Revelle the company’s chief marketing officer.
He will supervise Kohl’s marketing organization and strategy including the company’s initiatives on driving customer engagement through analytics, enhancing the loyalty platform, growing customer traffic and continuing to build Kohl’s overall brand position. He will report to Michelle Gass, chief merchandising and customer officer.
Before joining Kohl’s, Revelle was the chief marketing officer at Best Buy Co.
“Greg will be a strong addition to our senior leadership team,” Gass said. “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions. Greg and the marketing team will elevate and accelerate our loyalty and personalization efforts to help reach our goal of becoming the most engaging retailer in America.”