Rite Aid Features Dorm Essentials In Back-To-School Marketing

Dorm supplies are a key element in the Rite Aid back to school/college effort this year.

The retailer is pushing a Dormitory Essentials line up that includes sheet sets, hangers, lamps, laundry baskets, an assortment of new storage crates and trunks available in a variety of colors, and small appliances— think iron, coffee maker, toaster, etc.— for college living.

Other key product categories Rite Aid plans to showcase for back to school, the company maintained, include School Basics such as pens, composition books and tape, Electronics for study and entertainment, and Gift Cards.

“With Rite Aid’s variety of unique and classic back-to-school items offered at outstanding prices, shoppers will find just what their students will need to academically succeed this school year, while shopping under budget,” stated Tony Montini, Rite Aid evp/merchandising and supply chain.