Rite Aid Features Dorm Essentials In Back-To-School Promotion

Dorm supplies are a key element in the Rite Aid back-to-school marketing effort this year.

The retailer is pushing a Dormitory Essentials lineup that includes sheet sets, hangers, lamps, laundry baskets, an assortment of new storage crates and trunks available in a variety of colors, and small appliances, such as irons, coffeemakers and toasters, for college living.

Other key product categories Rite Aid plans to showcase for back-to-school include school basics such as pens, composition books and tape, electronics for study and entertainment and gift cards.

“With Rite Aid’s variety of unique and classic back-to-school items offered at outstanding prices, shoppers will find just what their students will need to academically succeed this school year, while shopping under budget,” said Tony Montini, Rite Aid evp/merchandising and supply chain.