Rite Aid Names Keptner Chief Marketing And Merchandising Officer

Rite Aid has named Erik Keptner to the newly created position of senior vice president and chief marketing and merchandising officer, effective June 24, 2019.

In this position, Keptner will be responsible for all aspects of marketing and merchandising. He will report to Bryan Everett, Rite Aid’s chief operating officer.

Keptner most recently served as svp/marketing for Wakefern Food Corporation, a retailer-owned cooperative with member companies that own and operate supermarkets. Prior to that, he had a 20-year career with Ahold Delhaize and its Giant Food Stores division. There, he served in various roles of increasing responsibility including evp/marketing and svp/sales, marketing and merchandising.

“Erik is an experienced retail executive who has proven that he can integrate and manage all aspects of an organization’s marketing and merchandising assets to provide great customer experiences, operate efficiently and deliver growth,” said Everett. “We’re excited to welcome Erik to our team as we continue to integrate our marketing and merchandising teams and enhance our omnichannel presence to deliver a seamlessly connected customer experience that drives growth.”

Bill Renz, svp/category management, who has also been leading the marketing team as the company transitioned to a new organizational structure, will continue to play a key role in leading the Rite Aid category management and merchandising teams, the company said.