Rite Aid Teams With Adobe To Drive Digital Initiatives

Rite Aid has entered into a strategic partnership with Adobe to deliver seamless, personalized and connected health and wellness experiences for Rite Aid customers via Adobe Experience Cloud, an end-to-end solution for experience creation, marketing, advertising, analytics and commerce.

Adobe Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling and continuous customer experiences across all customer touchpoints by connecting Rite Aid’s pharmacy, retail stores and online customer journey, the company said.

The partnership will also provide Rite Aid with real-time personalization, deep customer journey analytics, content management and advertising capabilities to enhance the company’s digital solutions and marketing. Rite Aid will also work with Adobe to deploy its commerce capabilities in Adobe Experience Cloud and leverage a team of Adobe industry specialists, who will provide strategic guidance and operational support throughout the partnership.

“Developing deeper relationships with our customers is a key focus for Rite Aid,” said John Standley, CEO, Rite Aid. “Establishing partnerships with best-in-class brands like Adobe is critical to Rite Aid’s digital transformation and ability to deliver on the changing needs of today’s customers. With Adobe’s Experience Cloud and their team of specialists, Rite Aid is well positioned to deliver an omnichannel shopping experience that is intuitive, personalized and seamless both online and in-store, and further connects our pharmacists to patients.”