Robinson Home Adds Cookware To Oneida Brand Portfolio

Robinson Home Products has added Oneida cookware to the brand’s licensed portfolio. The new launch will include more than 20 cookware sets ranging from hard anodized aluminum to stainless steel. Roasters and a whistling kettle are also available.

“The Oneida brand is stronger than ever and this is a natural extension of our existing kitchen category of cutlery, tools and gadgets. It adds welcome depth to the robust product portfolio with a name that resonates with consumers. From flatware and dinnerware to colanders and mandolines, people can have trusted Oneida products in every aspect of their kitchen,” Barbara Alonge, business director of cookware, bakeware and cutlery, Robinson Home Products, told HOMEWORLD BUSINESS®.

Robinson said it has developed a multi-channel MAP pricing strategy for the cookware that satisfies a full range of customers, from mass market to premium retailers. Each tier offers a baseline of quality products fashioned from materials like stainless steel and hard anodized aluminum, ranging in price from $99.99 to $249.99. Additional open stock items will be available, ranging in price from $14.99 to $69.99.

For more on Robinson Home’s Oneida cookware, see the upcoming September 28, 2015, issue of HOMEWORLD BUSINESS®.