Robinson Home Products Freshens Corporate Identity

Robinson Home Products recently unveiled a new corporate logo, adding a modern and updated look to an enduring business, stated the company.

The company, founded in 1921, has been undergoing changes of late, since exiting the Oneida tabletop business. Robinson Home Products’ new corporate look reflects its enduring reputation for exceptional heritage and quality with contemporary innovation and style.

“At Robinson Home Products, we are extremely proud of our company’s heritage and history and wanted a look that honors our past, while at the same time, reflects our future,” said Ross Patterson, president, Robinson Home Products. “As we are currently launching several new namesake brands, we felt it was the perfect time to introduce the new logo to our customers and to the industry.”

Robinson has moved away from managing licensed brands and has focused on launching its own tabletop brands, such as Robinson, a premium flatware and dinnerware line, and Living by Robinson, a modern and stylish flatware line intended for more casual dining.