Robinson Home Products (RHP) is launching an assortment of Delish branded kitchen and dining products in partnership with Delish.com, an online recipes and video platform.
Delish.com is published by Hearst Magazines, a unit of Hearst. The deal was brokered by IMG.
According to RHP, the Delish branded collection will feature brightly colored and ergonomically designed kitchen tools and gadgets, bakeware and dinnerware, inspired by Delish.com’s food videos and recipes. Examples include three dinnerware patterns, available in open stock sets of four; bakeware items with enamel color accents; and more than 20 kitchen gadgets and tools that offer solutions for food preparation in multiple color palettes.
In addition, through the digital license, Robinson Home Products will operate DelishEssentials.com, an eCommerce website that will sell all of the RHP licensed kitchen and dining products directly to consumers.
“We believe this partnership is a perfect match,” said Ross Patterson, president, Robinson Home Products. “Looking ahead, we are eager to work together with Delish and excited about the possibilities this partnership presents. We are focused on bringing Delish’s unique and fun approach to kitchen and dining products that will meet their extensive audience’s needs, as well as introduce new consumers to the brand.”