Following its expansion of the Oneida brand into cookware, Robinson Home Products is taking one more step to offering consumers a complete Oneida experience in the kitchen. The company has launched Oneida-branded bakeware, which it showcased at the International Home + Housewares Show.
“Last year, we really focused on cookware, but we had a lot of requests for bakeware, so we started the process,” said Barbara Alonge, business director of Oneida cookware, bakeware and cutlery for Robinson Home Products. “There is tremendous brand awareness in the marketplace with the Oneida name. It was a natural fit to add cookware and bakeware to the lines.”
Additionally, Alonge noted that the Oneida brand name visibility will also be an aid to retailers when it comes to selling the bakeware collections.
“Consumers are really going to get a value for their money. The brand will help sell the product and now we really have a full range of Oneida products for the entire kitchen,” she said. “There is really something for everyone in this line.”
According to Alonge, the company made sure that every bakeware piece in the collections are made with premium materials and Whitford coatings to maintain Oneida’s focus on quality.
The bakeware line includes six new collections and employs specially-designed elements, such as folded edges, heavy-duty carbon steel and Whitford non-stick coatings. Each item features rolled edges for added structural support and professional baking results, the company said. A silicone accented collection is designed to match Oneida’s kitchen tools. Sets and open stock bakeware pieces are available in the assortments.
For more on Robinson’s Oneida bakeware, see the March 14 issue of HOMEWORLD BUSINESS®. This issue also features the Registry Report.