Robinson Launches Prime Chef Kitchenware Brand

Robinson Home is launching a multi-category brand of kitchenware, dubbed Prime Chef, to the retail market. The rollout comes on the heels of its 2018 debut of CraftKitchen and Studio Cuisine branded collections.

According to the company, the new brand was developed for those home chefs who are looking for high-quality items for a value price. With lines of bakeware, cookware, cutlery, gadgets and flatware, Prime Chef offers a wide selection to suit all tastes and budgets, the company said.

“At Robinson, we are committed to providing our customers with top-shelf products that reflect today’s modern styles and tastes but are affordable for every household,” said John White, business director, housewares, Robinson Home Products. “Our new Prime Chef brand delivers new lines of kitchenware that are destined to become the favorite cooking tools of our customers who love to create in the kitchen and want great kitchenware at a great value.”

The brand will feature open stock aluminum cookware in a variety of vessels, including sauce pans and fry pans; bakeware in an array of styles and finishes; stainless steel and triple rivet cutlery; kitchen tools and gadgets in stainless steel or soft-grip designs; and flatware.