Vista Alegre USA Names Ferrer VP/Sales

Vista Alegre USA has appointed Roseann Ferrer as vp/sales. Ferrer has 25 years of experience leading the sales and marketing efforts for various tabletop, giftware and barware brands. She was formerly business manager, Nambé.

She reports to Vista Alegre USA president, Daniel Da Silva. According to the company, Ferrer is tasked with building upon Vista Alegre’s partnerships with independent and specialty retailers, as well as establishing a broader company presence in the lifestyle market.

“Our presence across the country has grown exceptionally fast in several channels of distribution since the company’s debut in 2014, and Roseann’s extensive sales and marketing experience in the tabletop and giftware sectors brings an added dimension to the Vista Alegre USA team expertise,” said Da Silva. “We are confident that she will be successful in the expansion of our independent and specialty retailer partnerships and other initiatives, and look forward to sharing in her success,” he said.