Rowenta has launched its Ixeo All in One Iron and Steamer solution in the U.S. market. The new garment care product combines an iron, a steamer and a board into an ergonomic design.
The handheld iron combines steaming and ironing for enhanced wrinkle removal, while the fully adjustable built-in smart ironing board has three positions for comfort— horizontal, vertical and 30 degrees. A removable water tank allows the user to leverage the steam power to refresh, kill germs and remove odors throughout the home, from sanitizing baby toys to freshening upholstery and drapes.
“We leveraged Rowenta’s advanced steam power to develop a multipurpose product that helps people look and feel their best,” said David Briganti, senior product manager at Groupe SEB. “Ixeo is a revolutionary product and the perfect solution for keeping everything from your favorite clothing to your pet beds and children’s toys as fresh as possible.”
First released in Europe in the second half of 2018, Ixeo is now available in the U.S. in two color combinations— white and silver, and black and copper. Ixeo will retail for $249 and is available on Amazon.