RTA Vendors Establish ‘Workstyle’ Design Approach To Home Office

Call it “workstyle.” Ready-to-assemble home office furniture is establishing a distinct presence in the marketplace by adopting a lifestyle orientation. Fitting in, whether in terms of style, function or both, gives RTA an edge as consumers and even businesses look beyond the traditional office to establish environments that suit consumers’ work oriented preferences. Whether for professional endeavors or personal tasks, office RTA has looked to leverage consumer desire to take care of business in a manner that is most comfortable to them.

For more on the “Workstyle” design trend, home office retailer and RTA vendor initiatives and market analysis, see the 2014 Home Office Furniture Report in HomeWorld’s June 9 issue.