Rubbermaid Balance Meal Kit Rolls Out At Retail

Newell Brands rolled out its Rubbermaid Balance Meal Kit containers at Kroger, Amazon, Fred Meyer and other retailers, last month.

The Rubbermaid Balance Meal Kit features pre-portioned and color-coded containers designed to hold a proper serving of proteins, grains, fruits and vegetables in a carry box. Each Rubbermaid Balance Meal Kit also comes with a meal planning guide developed in partnership with registered dietician nutritionist Marisa Moore. The extensive guide outlines tips to properly identify portion sizes, healthy snacking ideas, and a four-week meal planner with recipes portioned specifically for the Rubbermaid Balance Meal Kit.

The Rubbermaid Balance Meal Kit is BPA-free and microwave, dishwasher, and freezer safe.

“With Rubbermaid Balance, our goal is to make it easier for consumers to choose healthy foods and identify proper portion sizes,” said Marta Aebischer, vp/marketing, food division, Rubbermaid. “The four precisely-sized containers match up to the four main food groups, allowing consumers to prepare a healthy, well-balance meal and bring it on-the-go.”