Rubbermaid Rolls Out FreshWorks Produce Saver

Rubbermaid has rolled out its FreshWorks Produce Saver food storage, featuring patented technology that is said to keep produce fresher up to 80% longer than traditional produce packaging.

Available in three different sizes to fit a variety of produce needs, FreshWorks features FreshVent technology to regulate the flow of oxygen and carbon dioxide, while the CrispTray helps reduce moisture and spoilage, according to Rubbermaid.

As part of the food storage product launch, Rubbermaid is kicking off a “Long Live Produce Challenge” on June 13 on the Mom Trends website, in partnership with editor and founder Nicole Feliciano.

“There’s nothing more frustrating than when I reach into the fridge and find that the produce I purchased earlier in the week has already spoiled,” said Feliciano. “I’m challenging all Americans that pride themselves on feeding their family fresh produce to change their existing grocery routine and join me for the ‘Long Live Produce Challenge’ to see just how much longer you can make your produce last!”

Rubbermaid’s FreshWorks Produce Saver has a suggested retail price range of $9.99 to $15.99. It is now available at retailers nationwide including Walmart, Bed Bath & Beyond, Costco, Kroger, Target and Amazon.