Macy’s has made two key senior executive changes. Peter Sachse, who was chief innovations and business development officer, assumes a new role as chief growth officer. Justin MacFarlane, who was svp/corporate strategy at Ann Inc., takes the new position of chief strategy, analytics and innovation officer.
Both Sachse and MacFarlane report to Macy’s president Jeff Gennette.
The changes, Macy’s noted, come as the organization moves aggressively to grow its omnichannel business based on intensive insight into evolving consumer preferences and changing shopping patterns.
Appointed a member of the executive committee, Sachse will supervise all Macy’s merchandising, as well as that at Backstage, Bluemercury and operations that are part of the retailer’s international expansion. Among Sachse’s direct reports will be Tim Baxter, Macy’s chief merchandising officer, a member of the company’s executive committee, who will continue to lead all omnichannel merchandising efforts and vendor relationships, as well as product and pricing strategies. Also reporting to Sachse will be Bluemercury CEO Marla Malcolm Beck and COO Barry Beck, as well as Vanessa Lefebvre, svp/Macy’s Backstage, and Dustin Jones, newly appointed managing director of Macy’s China Limited.
MacFarlane will oversee Macy’s strategic development, consumer and customer research, data analysis, innovation and the development of future new business opportunities.
“These two new positions will enable us to move farther and faster in stimulating profitable sales growth in our company. Each role is critical to our ability to position the company’s brands for success in a consumer marketplace that continues to evolve in profound new directions for omnichannel retailing,” said Terry Lundgren, Macy’s chairman and CEO.
Gennette said, “Peter Sachse now will lead the development of a holistic view of our businesses with expanded opportunities as we approach customers via stores, mobile and digital across Macy’s, Macy’s Backstage and Bluemercury. Justin MacFarlane will expand our capabilities in strategy development and execution while adding significant new expertise in our ongoing quest to understand and respond to consumer behavior, as well as analyze our deep reservoir of proprietary data about how, when, where and why customers are shopping, both today and as we look into the future.”
Macy’s added that Bloomingdale’s will remain a self-standing organization led by Tony Spring, chairman and CEO, reporting to Lundgren.