Saller Returns To Jokari As CEO, Plans Housewares Expansion

Don Saller is returning to Jokari U.S. as chief executive officer, as the kitchenware company gears up for new product launches this year. 

Saller, who co-founded Jokari and positioned the kitchenware brand over 30 years ago, had taken on an international sales role for the company, but said that he is excited to be holding the reins again as Jokari prepares for its new product launches.

“We’re positioning ourselves to grow in a lot of different directions,” said Saller. “I’m just really excited about driving this company to its fullest potential.”

Jokari and Saller have worked to secure new product licenses for housewares with several international corporations that include Pepsi, Mountain Dew and Paula Deen, among others. Some of the kitchen tools from the licensed lines include fresh soda lid gadgets, can straws, soda pumps, bottle ice cube trays, chip clips, breakfast-focused items, as well as home organizational products from the Paula Deen line. 

According to Saller, Jokari is gearing up to launch over 50 new housewares and kitchen gadgets at the 2016 International Home + Housewares Show, which takes place March 5 to 8.

Saller credited the growth in Jokari’s product line to its partnership with Inventionland, a product development and design company known for creating innovative new items for corporations worldwide.

“We’ve always aimed to supply our retailers with innovative products that sell,” said Saller. “Now, we’re in a position to do that on a tremendously larger scale.”

For an exclusive interview with Saller and more about Jokari’s new introductions, see the January 4, 2016 issue of  HOMEWORLD BUSINESS®.