Sally Beauty Supply and CosmoProf have kicked off the second edition of Cultivate, an accelerator program to help women beauty entrepreneurs grow their business.
“We are excited to launch the second iteration of the Cultivate program, especially now when consumers are experimenting with DIY beauty and looking for the latest in beauty innovation,” said Chris Brickman, president and CEO, Sally Beauty.
Through September 7, the retailer will begin accepting entries from female-owned hair care, hair color and nail brands who are looking to expand their business. These categories have become particularly important to beauty consumers as they look to recreate trends at home.
The top four brands, also known as the Cultivate Cohort, will receive online distribution, a business grant and a four-week virtual boot camp focusing on key areas such as merchandising, social media, marketing, ecommerce, store operations and entrepreneurship. Then, at the Perfect Pitch Capstone event, each cohort will present their brand to senior-level Sally Beauty Supply and CosmoProf leaders. One company will receive in-store distribution through Sally Beauty and CosmoProf stores based on ratings from the Perfect Pitch presentation and online voting.