Sally Beauty has launched Sally Beauty Cultivate— For Women by Women, a business accelerator program to help women beauty entrepreneurs grow their business.
The company noted that it has a long history of supporting female-owned hair care businesses, with nearly 1 in 3 sales supporting hair care and hair color brands created or owned by women and 1 in 5 textured hair sales supporting brands founded by African American women. Sally Beauty said it is actively looking for innovative hair care products and brands that will address the needs of their customers.
“We are thrilled to launch the Sally Beauty Cultivate program,” said Carrie McDermott, president of Sally Beauty. “We continue to be inspired by all of the terrific women entrepreneurs we have met over the years and believe in supporting women who are developing products to make her best accessory, her hair, even better.”
The retailer will accept entries from female-owned hair care brands that are looking to expand their business. The top brand will receive $25,000 in financial support, product distribution at the retailer’s website and mentorship from the Sally Beauty team as well as some of their brand’s business owners. They will also receive the opportunity to get their product directly into the hands of beauty influencers at one of Sally Beauty’s monthly influencer events, the retailer said.
Jamira Johnson, vp/digital and innovation at Sally Beauty, added, “We believe there is so much hair care innovation happening every day in women’s homes, salons and communities, and we want to encourage that innovation to thrive and grow.”